If you don't know who you are designing for, you probably won't design the right thing.
This image, is a journey map I created after conducting interviews and an observational study at a hospital with a centralized pharmacy. I watched pharmacists and technicians compound products in a USP 797 clean room as well as complete computerized unit dose drug distribution. This research helped to shape the business requirements, for the product.
All you need is just enough of a concept, tested with users, to begin development.
I helped conduct a workshop and kickoff to scope work for a 1 month project with a local start-up. In this image, I am using the sketches from a rapid sketching session with our client, to explain the high-level user flow through the product.
"Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se." Charles Eames
This is the design output from a gaming and device company in Chicago, Steel Series, after our MVP release. As a UX designer, BA and project lead, I worked with our clients visual designers to design and release this product, as defined by our MVP.